I’m no branding expert. Heck I’m not even a branding novice. But I am a writer and I have written plenty of marketing copy and know how to reach a consumer audience.
So every now and then I come across a product name or slogan that jumps out at me and I say to myself, what were they thinking? Look at the image.
You may wonder why I’m not mature enough to understand the reasoning behind the name. Well, I’m a guy. I still have the comedic maturity of a 15-year-old. I doubt there’s a guy out there who wouldn’t giggle when seeing this.
Anyhow, the deep thinker I am realized that maybe this was the brand’s intention all along. Get a good laugh and a few mentions on a few blogs and people will be inclined to try the product. Sweet Jesus it’s working. Kudos, Two Moms.